Selling Crochet Blankets: Companies To Target For Handmade Crafts

If you're looking to sell your crochet blankets to companies, you may want to consider selling them on Etsy. Etsy is an online marketplace that caters to unique and creative goods, including handmade crochet blankets. It's a popular platform for crafters and artisans to sell their creations and reach a wide audience of potential buyers.

When selling your crochet blankets on Etsy, it's important to keep in mind that the market can be quite saturated. To make your listings stand out, consider using specific and descriptive language in your product titles and descriptions. Focus on the features and benefits of your blankets, such as their softness, durability, and any unique patterns or designs. You can also offer customisation options to cater to buyers' specific requests.

Additionally, utilising social media platforms like Instagram and hashtags can help attract potential customers. Use hashtags that your target audience is likely to search for, such as those related to home decor or fashion, rather than solely focusing on crochet-specific hashtags.

Remember to price your crochet blankets fairly, taking into account the cost of materials and the time and skill involved in creating them. Don't be afraid to charge a price that reflects the value and craftsmanship of your work.

Online marketplaces like Etsy and Amazon Handmade

Product Listings and Descriptions

When listing your crochet blankets on Etsy or Amazon Handmade, it's important to use specific and descriptive language in your product titles and descriptions. Instead of simply saying "crochet blanket," be more specific, such as "chunky knit blanket" or "handmade crochet baby blanket." This helps customers find your products more easily when they are searching for particular items.

In your product descriptions, highlight the unique features and benefits of your crochet blankets. For example, you could mention the soft and cozy texture, the intricate stitch pattern, or the use of high-quality yarn. You can also include details about the size, colour options, and any customisation or made-to-order possibilities.

Pricing

Consider the time and materials that go into creating your crochet blankets when setting your prices. Calculate the cost of materials, labour, and any associated fees or charges. Don't forget to factor in a reasonable profit margin. Research the prices of similar crochet blankets on these platforms to get a sense of the market rate and ensure your pricing is competitive.

Visual Appeal

High-quality photos are essential for attracting customers to your listings. Style and photograph your crochet blankets attractively, showcasing different angles and details. Consider using props or models to give a sense of scale and context. You could also include multiple photos to display different colour options or variations in your product line.

Customer Engagement

Engaging with your customers is an important aspect of selling on online marketplaces. Respond promptly to any inquiries or messages, and be open to customisation requests or special orders. Building positive relationships with your customers can lead to repeat business and word-of-mouth referrals.

Reviews and Feedback

Encourage your customers to leave reviews and feedback on your product listings. Positive reviews can significantly boost your credibility and trustworthiness, making potential customers more likely to purchase from you. If you receive constructive criticism or negative feedback, respond professionally and take steps to address any issues.

Utilise Social Media

Promote your crochet blanket listings on social media platforms to reach a broader audience. Share photos, videos, or behind-the-scenes content of your creative process. Engage with other makers and build a community around your brand. You can also use social media to direct your followers to your Etsy or Amazon Handmade shop, increasing traffic and potential sales.

By following these strategies, you can effectively utilise online marketplaces like Etsy and Amazon Handmade to sell your crochet blankets and grow your business.

Local craft fairs and markets

• Find the right fairs and markets: Look for events that align with your target audience. For example, if you make crocheted baby blankets, seek out markets that cater to new parents. You can also find fairs and markets that specialise in handmade goods or focus on a particular theme or season, such as holiday markets.
• Stand out from the competition: Craft fairs and markets usually have many vendors, so it's important to make your display eye-catching. Use attractive tablecloths, signage, and props to showcase your crochet blankets. Consider adding lighting to highlight your products. You can also offer a variety of products, such as blankets in different sizes, colours, and styles, to appeal to a wider range of customers.
• Engage with customers: Be friendly and approachable when interacting with customers. Share stories about your creative process, the materials you use, and what inspired you to start crocheting. This can help build a connection with potential buyers and make them more likely to purchase from you.
• Offer samples and demonstrations: Bring a crochet hook and yarn to work on a project during the fair or market. This can spark curiosity and attract customers to your booth. You can also display samples of your work, such as crocheted squares, to showcase the different colours and patterns you can create.
• Provide business cards and brochures: Prepare professional-looking business cards and brochures to hand out to potential customers. Include your contact information, website, and social media handles. You can also list the types of crocheted items you create, customisation options, and any upcoming events or promotions you plan to participate in.
• Accept multiple payment methods: Ensure you can accommodate various payment options, such as cash, credit cards, and mobile payments. This will make it convenient for customers to purchase your crochet blankets on the spot.
• Build an email list: Encourage customers to sign up for your email list by offering a discount or a free resource, such as a crochet pattern. This way, you can stay in touch with potential customers and notify them of new products, sales, or upcoming events.
• Collaborate with other vendors: Get to know the other vendors at the craft fairs and markets. You may be able to collaborate on future projects or events, or they may refer customers to you if they don't have a particular item someone is looking for.
• Be prepared: Plan ahead and bring all the necessary supplies, including tables, chairs, displays, and inventory. Arrive early to set up your booth and test your payment system. Have a friend or family member assist you during the event, if possible, so you can take breaks and ensure someone is always available to help customers.

Social media

• Choose the right platforms: Select social media platforms that align with your target audience and the nature of your products. Facebook, Instagram, Pinterest, and Twitter are popular choices for crafters.
• Build an engaging presence: Create a professional profile or page dedicated to your crochet business. Share high-quality photos of your blankets, including close-ups that showcase the intricate details of your work. You can also post videos demonstrating your crocheting process or showcasing the softness and texture of the blankets.
• Use hashtags effectively: Hashtags are essential for helping potential customers discover your products on Instagram and Twitter. Use a mix of popular and niche hashtags such as #crochetblanket, #handmadeblanket, or #cozyhome. You can also create your own branded hashtag to build a community around your products.
• Engage with your audience: Respond to comments and messages from followers, and encourage conversations about your crochet blankets. This will help build a loyal customer base and increase word-of-mouth recommendations.
• Collaborate with influencers: Consider partnering with social media influencers or bloggers in the home décor or crafting space. Send them one of your crochet blankets and ask them to feature it in their posts. This will expose your products to a wider audience and add credibility to your brand.
• Utilize paid advertising: Social media platforms offer targeted advertising options that can boost your reach and attract potential customers. You can create ads that showcase your crochet blankets and target them towards specific demographics or interests.
• Join relevant groups: Look for Facebook groups, Instagram pods, or other online communities where craft enthusiasts and small business owners connect. These groups can be a great way to network, collaborate, and gain insights into the latest trends and selling techniques.
• Offer exclusive discounts: Social media is a great platform for running promotions and sales. Offer exclusive discounts or coupon codes to your followers during the holidays or as a way to generate more interest in your crochet blankets.
• Provide excellent customer service: Social media has become a popular channel for customers to seek support and communicate with brands. Respond promptly to inquiries, address any issues, and go the extra mile to ensure customer satisfaction. Positive reviews and testimonials on social media can attract new customers and enhance your reputation.

Your own online store

Setting up your own online store is a great way to sell your crochet blankets directly to customers. You can create a website and online store, take product photos, and start selling. Here are some tips to help you get started:

Choose an E-commerce Platform

Select an e-commerce platform that suits your needs and budget. Platforms like Shopify offer user-friendly tools to design your online store and integrate multiple payment methods. They also provide marketing tools to help you reach a wider audience.

Develop Your Brand Identity

Think of your brand identity as your company's personality. It includes your business name, logo, colour palette, typography, and tone of voice. For example, if you sell crocheted baby blankets and other baby items, you might choose a bright and playful aesthetic.

Product Descriptions and Keywords

When describing your crochet blankets, be specific and use language that your target audience would use. Instead of just saying "crochet blanket," use keywords like "chunky knit throw blanket" or "handmade crochet baby blanket." This will help customers find your products more easily and understand what you are offering.

Optimize for Search Engines

Use search engine optimization (SEO) techniques to improve your website's visibility on search engines like Google. This includes incorporating relevant keywords into your website content, optimizing your product titles and descriptions, and building backlinks to your site.

Social Media Marketing

Utilize social media platforms like Instagram, Facebook, and Pinterest to showcase your crochet blankets and engage with potential customers. Use hashtags that your target audience is likely to search for, such as "#handmadeblanket" or "#crochetbabyblanket."

Customer Engagement

Respond promptly to customer inquiries and feedback. Building positive relationships with your customers can lead to repeat business and word-of-mouth referrals. Consider offering discounts or promotions to encourage purchases and generate buzz around your brand.

High-Quality Product Photos

Invest time in taking clear and attractive photos of your crochet blankets. Style them in a way that showcases their texture, colour, and size. You can also include lifestyle images that show the blankets in use, helping customers envision themselves owning and enjoying your products.

By following these steps, you can effectively sell your crochet blankets through your own online store, connecting directly with customers who appreciate your handcrafted creations.

Local craft stores

Selling crochet blankets to local craft stores is a great way to get your handmade creations into the world and build a business. Here are some tips to help you get started:

Finding the Right Stores

Start by researching local craft stores in your area. Look for stores that align with your crochet style and target audience. For example, if you create modern, trendy crochet blankets, seek out boutiques that cater to a younger demographic. If your style is more traditional, look for stores that specialise in classic home decor. It's also a good idea to visit the stores in person to get a feel for their products, customer base, and overall atmosphere.

Building Relationships

Once you've identified potential stores, it's time to build relationships with the store owners or managers. Introduce yourself and your work, and express your interest in potentially selling your crochet blankets through their store. Be prepared to share information about your creative process, the materials you use, and what makes your blankets unique. Building a positive relationship with the store staff can increase your chances of a successful partnership.

Understanding Their Needs

When approaching local craft stores, it's important to consider their needs and how your products can fill a gap in their current offerings. Perhaps they don't currently stock crochet blankets, or they are looking for more variety. Maybe your blankets cater to a specific audience they want to target. Understanding the store's needs will help you position your products in a way that highlights their value to the business.

Pricing and Terms

Discuss pricing and terms with the store. Find out their standard practices for consignment or wholesale arrangements. Be prepared to negotiate and find a balance that works for both parties. Consider the costs of materials, your time, and the potential volume of sales when determining your pricing. It's also essential to have clear communication about payment terms, delivery or pickup expectations, and any return policies.

Providing Excellent Customer Service

Building a strong relationship with the craft store also involves providing excellent customer service. Be responsive to their inquiries, deliver your products on time, and be open to feedback. If they request custom colours or sizes, do your best to accommodate their requests. By being easy to work with and reliable, you increase the chances of a long-term partnership.

Promoting Your Collaboration

Finally, don't be afraid to promote your collaboration with the local craft store. Share photos of your crochet blankets displayed in their store on your social media channels, and tag them in your posts. You can also collaborate on marketing initiatives, such as joint giveaways or special events, to drive more foot traffic to the store and increase the visibility of your products.

Frequently asked questions